Our Story
In 2015, our small team of creators united around a shared frustration: the mental health landscape wasn’t making progress fast enough. Each year, millions of people were being misdiagnosed, mistreated or missed entirely by the systems set in place to support them — healthcare providers, nonprofits, government agencies, public schools, media outlets.
We wanted to change this. So, we created an organization dedicated to using modern tools to address our mental health crisis — design, technology, videography, social media, relatable writing. By leveraging these resources, we’ve been able to elevate the quality of mental health information we provide, and get it to those who need it most in half the time.
Today, we launch web platforms, chatbots, TV shows, campaigns and corporate guides that bring mental health advocacy into unchartered spaces. We find new and creative ways to depict symptomology. We create digital support groups that unite thousands, then bring that connectivity to life in global meet-ups and events. And most importantly, we fight everyday to uplift real and diverse narratives, ones that challenge common misconceptions about mental illness and shed light on the widespread harm caused by stigma.
Since 2016, our award-winning properties and experiences have educated millions of people on and offline, including 1 million in U.S. doctors offices and 2.2 million through televised media. We’ve united thousands through digital support groups, sold out exhibitions in London, New York and Toronto, received an honoree title from Fast Co’s World Changing Ideas, and been featured in leading publications including Vice, Esquire, The Independent, The Guardian, Fox, Cosmopolitan and CNBC.
Our Board of Directors
The people that make this all possible.
